• Julia Corsetti

Spotlight: Allionce Group

Updated: Sep 30, 2019

We are excited to announce Gaslight’s partnership with Allionce Group!

Allionce Group is a specialized marketing agency committed to helping brand marketers reach and engage with the families that visit U.S. Zoos and Aquariums.

Most people don’t know that with over 195 million annual visits to more than 200 zoos and aquariums across the country, they have more total visitors than the NFL, MLB, NBA, and NHL combined. This amazing avenue offers an untapped opportunity for brands to connect with families at an enormous scale.

Allionce Group is accessing an untapped oasis that has very little or absolutely zero branding coverage. By working with trusted local community and cultural attractions, Allionce is able to reach an engaged audience of young families, including children and Millennials who compose a large portion of many brands’ target audiences.

When it comes to the audience that the 230 AZA accredited zoos and aquariums nationwide that Allionce works with, the stats tell the story:

-65% of visitors have children under twelve

-79% of families feel better about companies that support wildlife conservation at zoos

and aquariums

-66% are more likely to buy products and services from those companies

The most recent example of Allionce’s great success was their Swedish Fish Summer Campaign. Over the course of eight weeks, the brand partnership with zoos and aquariums across the country achieved 25,980 minutes of visitor engagement with custom branded content, distribution of over 70,000 samples, 38 experiential activation days with brand ambassadors and 4,425 brand love surveys completed.

Here at Gaslight we are proud to partner with people and organizations who are doing their part to make the world a better place. Allionce, through its work with zoos and aquariums, helps spread the word about preservation of endangered species, funding of conservation projects and research efforts, as well as promoting a safe environment for visitors to experience and learn more about wildlife.

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